Relationships Over Transactions: The Key to Real Business Growth

Here’s a truth most people overlook: Business is built on relationships, not just transactions.

You can have the best product or service in the world, but if you can’t connect with people, you’ll struggle to make an impact. So how do you strengthen those connections and build real relationships?

Start Here:

1. Be Authentic: Stop trying to be perfect. People connect with real people. Share your story, your challenges, and your wins. Authenticity builds trust.

2. Listen First: Instead of leading with your features, ask questions. Understand their problems, needs, and desires. The goal isn’t to talk—it’s to truly listen. We have two ears and one mouth for a reason, listen twice as much.

3. Focus on Outcomes: People don’t care about your features, stop puking all of these out on the table. They care about how your product or service can help them achieve their goals. Speak directly to their desired outcome.

4. Lead with Value: Every interaction is a chance to add value. Show them you’re invested in their success, not just their wallet.

Quick Win for Today:

Reach out to one person in your network today—no sales pitch, no agenda. Just ask how they’re doing or if there’s a way you can help. Relationships grow with small, consistent actions.

What’s Coming Next:

Next week, I’ll share how to craft a message that resonates deeply with your audience—so they see you as the solution they’ve been searching for.

Let’s grow together:

• Share The Onward Memo: Know someone who can benefit from this? Forward this email or send them this link: https://onwardmemos.beehiiv.com/

• DM Me: Let me know how you build meaningful connections, or if you want any insights how to improve: https://x.com/onwarddom

Thank you for reading!

Onward and upward,

Dom Corso